SEO involves concrete actions taken on a website to enhance its structure and appeal to search engines. This process improves the website’s ranking and visibility to potential clients on platforms like Google and Bing.

Any work done directly on the website, such as optimizing titles, tags, descriptions, content, and website structure, is known as On-Page SEO. Conversely, any work done outside the website, such as blog writing, link building, social sharing, bookmarking, and various other content creation, is known as Off-Page SEO.

Absolutely! SEO is dynamic, with search rankings and results constantly shifting. What works today may not work tomorrow, as Google continuously updates and refines its algorithms. Additionally, as competition grows, it’s crucial to stay updated with SEO practices to keep your website relevant. Successful websites engage in ongoing SEO efforts to maintain and improve their rankings. While ranking for core terms is essential, it’s also important to rank for secondary and tertiary terms.

No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.

If a business offers services nationwide, it may aim to rank for the main keyword alone. However, a local business would target the keyword plus the geographic location. For example, a national chain providing plumbing supplies would want to rank for “plumbing supplies,” while a local store serving Washington DC would target “plumbing supplies DC.” Local SEO is designed to attract customers who live in the area to support local businesses.

1. Order Confirmation & Welcome Email

Once your order is placed, you’ll be assigned a project manager and receive a welcome email addressing any questions regarding your order. Your project manager will be your primary contact for the campaign, coordinating with various SEO teams and sending you any materials that need your review or approval via email. You can reply directly from your inbox.

2. Access Check-up & Keyword Analysis

Your project manager will handle the following tasks and will reach out for assistance if needed:

• Verify website access is sufficient for uploading SEO work. Admin access is required for on-page SEO tasks. 
• Check Google Analytics and Google Business Profile status and request access.
• Conduct keyword research and provide a list of recommended keywords for you to choose from.

Campaign Progress

Once the initial setup is complete, we will begin working on your campaign.

• We will create a benchmark report to track your campaign’s progress in the coming months.
• We will start delivering on your campaign tasks, including on-page optimizations and off-page link building.

After one month, you will receive your first report detailing all the work completed, benchmarks, and new rankings.