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8 Reason Why Social Proof Is Important

  • Reflects positively on brand authenticity: Good engagement serves as social proof and makes your brand appear more authentic and trustworthy to potential customers.
    To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

  • Improves visibility and reach: The Instagram algorithm favors posts with high engagement, making them more likely to appear in users’ Explore feeds. Higher visibility leads to more potential customers discovering your brand.

    Even among relevant content, posts that see tons of engagement are more likely to show up in a user’s Explore.
  • Attracts new audiences: Increased visibility from high engagement helps attract new followers who may be interested in your brand.
    If these users like your content enough, they may want to check out your profile and even follow you. In other words, a good engagement rate may help you grow your Instagram following.

  • Indicates content quality: High engagement signals to both users and the Instagram algorithm that your content is high-quality and resonating with your audience. This can lead to even more reach and growth.

  • Builds community and loyalty: Engaging with followers helps create a sense of community around your brand, fostering loyalty and turning customers into advocates.

  • Provides valuable feedback: Comments and other engagement allow you to gather direct feedback from your audience about your products, content, and brand.

  • Boosts credibility: People may feel more comfortable trusting your brand because so many others are engaging with it. High engagement acts as a form of social validation.

  • Impacts business metrics: While harder to measure, strong engagement can positively influence metrics like website traffic, lead generation, and sales by keeping your brand top-of-mind. 

    • TLDR, Instagram engagement is crucial for establishing social proof, expanding reach, attracting new customers, and building a loyal community around your brand. It serves as a key indicator of your content’s relevance and resonance with your target audience.

    If you are looking for a way to quickly and affordable jumpstart your social proof and add instant credibility to your social profiles check out globesocials.com
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